GetResponse Review 2026: Still Worth It for Email Marketing?

What Is GetResponse?

GetResponse is an email marketing and automation platform that has been operating since 1998, making it one of the longest-running players in the space. Over the years, it has expanded from a simple email tool into a marketing suite with landing pages, webinars, conversion funnels, and e-commerce features.

The platform serves over 350,000 customers in 183 countries and sends billions of emails monthly.

Who Should Use GetResponse?

GetResponse sits in a specific sweet spot: it is more powerful than basic tools like Mailchimp, more affordable than enterprise options like HubSpot, and includes features (webinars, conversion funnels) that competitors charge separately for.

Ideal for: small-to-medium businesses, course creators who need webinar hosting, marketers who want automation without enterprise pricing.

Not ideal for: complete beginners who want simplicity (try beehiiv), large enterprises needing CRM depth (try HubSpot), or newsletter-first creators (try ConvertKit/beehiiv).

Key Features Tested

Email Automation

The visual automation builder is genuinely excellent. You can create multi-step workflows triggered by email opens, link clicks, purchases, page visits, tags, scoring changes, and custom events. The drag-and-drop canvas is intuitive once you learn the interface.

I built a 7-email welcome sequence with conditional branching in about 40 minutes. The same sequence in Mailchimp would have taken twice as long due to its more limited automation builder.

Landing Pages

GetResponse includes a full landing page builder with 200+ templates. Pages load reasonably fast (2.4 seconds average in my tests) and are mobile-responsive out of the box.

The A/B testing feature for landing pages is particularly useful. You can test different headlines, images, and CTAs without needing a separate tool.

Webinars (Unique Feature)

This is what sets GetResponse apart. No other major email marketing platform includes built-in webinar hosting. You can run live webinars for up to 1,000 attendees, with registration pages, reminder emails, and follow-up sequences all integrated.

For course creators and coaches, this eliminates the need for a separate webinar tool (which typically costs $50-$200/month).

Conversion Funnels

Pre-built funnel templates for lead generation, product sales, and webinar registration. Each funnel includes landing pages, email sequences, and payment processing in a guided workflow.

Pricing

| Plan | Price | Contacts | Key Features | |------|-------|----------|-------------| | Free | $0 | 500 | Email marketing, 1 landing page, no automation | | Email Marketing | $19/mo | 1,000 | Unlimited emails, automation, A/B testing | | Marketing Automation | $59/mo | 1,000 | Advanced automation, webinars (100 attendees), funnels | | E-commerce Marketing | $119/mo | 1,000 | E-commerce features, abandoned cart, product recommendations |

All paid plans scale with contact count. Prices above are for 1,000 contacts.

The Affiliate Program

GetResponse offers one of the most attractive affiliate programs in email marketing:

• 33% lifetime recurring commission on all plans (or $100 flat CPA — your choice)
• 120-day cookie duration (generous)
• Available via direct program or CJ Affiliate

The recurring option almost always wins. A referral to the $59/month plan earns you $19.47/month indefinitely. The flat $100 CPA is surpassed in just 5 months.

The Bottom Line

GetResponse is a solid, feature-rich email marketing platform that punches above its weight class. The webinar hosting alone justifies the price for creators and coaches who would otherwise need a separate tool.

The interface shows its age in places, and newer competitors like beehiiv offer a more modern experience. But for sheer feature depth at the price point, GetResponse remains competitive in 2026.

If you primarily need email automation with landing pages, GetResponse at $19/month is hard to beat. If you need webinars too, the $59/month plan eliminates an entire separate tool from your stack.